Almost every year since 1982, thousands of Volkswagen fans have descended upon the little Austrian town of Reifnitz for the ‘Wörthersee GTI Treffen‘. We say ‘almost’, as Covid led to its cancellation several years running, and earlier this year, the local authority canned the legendary event as it doesn’t align with its environmental aims.
However, Volkswagen has swooped in to rescue the event and has now confirmed Volkswagen Arena in Wolfsburg, Germany, as its new home.
Set to take place from 26 - 28 July 2024, the event will be held in ‘the vicinity’ of the ground - the home of Volkswagen’s factory football team VfL Wolfsburg. The manufacturer has backed the much-loved Treffen (meaning ‘meet’) for over two decades and has a long tradition of bringing special concepts along for the occasion.
From the sounds of it, other than there not being a giant body of water next door, it’ll be rather similar to the much-loved Treffen (meaning ‘meet’) by Lake Wörthersee. We’re promised “vehicle presentations, stage shows and club meets,” along with “many other interesting events and surprises for GTI enthusiasts”.
Hopefully, the latter means we’ll see at least one interesting new reveal from Volkswagen. An image of the ID GTI concept with a save-the-date accompanies the press release, suggesting that will make an appearance, though it remains to be seen if the manufacturer will bring anything more along.
Imelda Labbé, from VW’s sales, marketing and aftersales board, said: “The GTI isn’t the only icon – the GTI Meeting has also acquired cult status over the decades. We feel it’s important to give the GTI community a new home at the heart of our brand here in Wolfsburg!”